It has appeared in various forms at many nationally televised sporting events over the years, but after University of Florida quarterback Tim Tebow inscribed it on his eye black for last night's BCS National Championship game, the biblical reference of "John 3:16" became the most popular search item on Google.
Tebow, who won the Heisman Trophy last year as a sophomore, led the Gators to a 24-14 victory last night over the University of Oklahoma.
In previous games, Tebow, an outspoken evangelical Christian who was born to missionary parents in the Philippines, sported on his eye black Philippians 4:13, "I can do all things through Christ who strengthens me."
The well-known verse John 3:16 is a summation of the Gospel: "For God so loved the world that he gave his only begotten Son, that whosoever believes in him should not perish, but have everlasting life."
Tebow and his four siblings were homeschooled by their parents, but a Florida law allowed him to play football for a public school team. He was named Florida's high school Player of the Year in both his junior and senior seasons and developed a reputation for toughness, finishing a game with a broken leg.
In an interview last year, Tebow said football is not even the third most important thing in his life.
"I am fortunate to have family members, coaches and teammates around who can help me stay focused on the right things for us to be successful," he said. "For me, every day includes four things: God, family, academics and football, in that order."